We’re an agency that builds, develops and grows customer-brandrelationships around the globe.
Insight is our
We're here to differentiate your brand's experiences—human or digital. We use Decision Sciences to understand human behavior, Research to understand human motivations, and creativity to turn these insights into solutions that engage customers, employees, and channel partners. What you end up with? Measurable, tangible results and greater loyalty to your brand.
We’ll map the customer journey from first interaction to lifetime loyalty, so you can make a brand promise and your employees can deliver on it. Whether in-store, online or in-the-moment, we’ll change the way they interact with—and get attached to—your brand.
We optimize the customer experience to maximize engagement with your brand. Either directly with customers or by driving employee and channel partner engagement, we’ll help you elevate every brand interaction with communication, training, co-creation, recognition for your top performers and more.
We keep your best people by your side by looking at loyalty from every side. Our brand-aligned, financially-viable end-to-end Loyalty Solutions and proprietary platforms are just part of the story. From analytics and strategy to technology and execution, we engage your employees, leverage your channel, connect your customers and make your brand bond unbreakable.
Did that activation make your brand more attractive? Does that program change perception? Will that interaction increase sales? End results are just the beginning. Adapt and course-correct with RO(X)I, our Return on Experience Investment tool.
News & Insights
News and knowledge nuggets from our perspective.
Bond Named One of Canada’s Best Managed Companies for Second Year in a Row
Bond is honoured to announce that the organization has been named one of Canada’s Best Managed Companies for the second year. Best Managed program award winners are among the best in class of Canadian-owned and -managed companies.
Bond Brand Loyalty cited in “Now Tech: Loyalty Marketing, Q4 2018” Report
Bond Brand Loyalty, a global customer engagement agency, has been included in Forrester’s Now Tech: Loyalty Marketing, Q4 2018 report and has been named as one of the large established providers based on market presence.
Bond Advances Digital Personalization with Launch of XO Lab
Bond launches the XO Lab, a new division designed to drive dependable digital innovation and deliver breakthrough personalized experiences for Bond’s clients and their customers.
The Future of Aeroplan and a changing member value proposition
The game continues to change for Aeroplan members. Bond's Bob Macdonald joins BNN Bloomberg to share his perspective on the new deals Aimia Inc. has made and what the future holds for loyal members who did not sign-up for what will likely be a very different value proposition.
Bond and Buljan & Partners Form Strategic Alliance to Expand Global Presence
NEW YORK, TORONTO and LONDON, May 15, 2018 (GLOBE NEWSWIRE)—Bond Brand Loyalty and Madrid- and Munich-based Buljan & Partners, a customer-centric management, customer experience, and engagement consultancy, announce a strategic partnership.
Loyalty Report 2018 – Gen Z and Millennial Consumers are Changing Loyalty
TORONTO and NEW YORK—March 18, 2018—The loyalty landscape is in the midst of significant evolution, driven by new technologies, smarter programs, and changing customer needs and expectations.
Bond Brand Loyalty is proud to be recognized as one of Canada’s Best Managed Companies
Bond Brand Loyalty is proud to announce that we have been recognized for overall business performance and sustained growth with the prestigious Canada’s Best Managed Companies designation.
Bond Brand Loyalty names Jason Chomik Vice President, Technology
TORONTO, NEW YORK and LONDON January 31, 2018—Bond Brand Loyalty, a leading customer engagement agency, announced today that Jason Chomik has joined Bond as Vice President of Technology.
New Study: Understanding the Human Experience
Bond Brand Loyalty surveyed 1,500 U.S. mass-affluent consumers about their experiences with premium brands in the retail, hospitality and automotive sectors. Our soon to release study uncovers the value of the human experience in the overall customer journey and how employees impact customer satisfaction, drive increased spend and advocacy.
Game on! Bond Brand Loyalty Ignites Engagement with CataBoom
TORONTO, NEW YORK and LONDON, January 16, 2018—Bond Brand Loyalty, today announced a strategic partnership with CataBoom, a behavioral marketing engagement platform. The partnership allows Bond to further enhance its capabilities to deliver increased customer and employee engagement.
Trends 2018: Achieve brand loyalty with moments of engagement
Bob Macdonald, president, and CEO of Bond Brand Loyalty joins Business News Network (BNN) host Andrew Bell to discuss the latest trends in brand loyalty. Hear why satisfaction is dropping in “coalition brand” programs and why the human experience is essential to achieving brand loyalty.
Bond Expands Global Footprint to Meet Market Demand
Toronto and New York —December 13, 2017- Bond Brand Loyalty, is expanding its global presence to meet the needs of its growing client base and support its continued growth in Europe and Latin America.
Bond Brand Loyalty becomes a Registered Salesforce Consulting Partner
Toronto and New York—December 5, 2017-With this certification, Bond is able to provide its clients with the design and implementation expertise needed to leverage their Salesforce Customer Success Platform for better customer engagement.
Do You Have the Right Ingredients for Customer Experience (CX) Success?
Is your CX strategy unique to your brand or is it so generic that it can be claimed by any organization? If your “customer obsessed” but you haven’t yet codified how that comes to life, you may need to spend more time marrying your CX strategy with your brand.
Bond Brand Loyalty Named
A Leader in Customer Loyalty
Toronto and New York—August 15, 2017—Bond Brand Loyalty, today announced that Forrester Research has recognized Bond Brand Loyalty as a Leader in "The Forrester Wave™ Customer Loyalty Solutions, Q3 2017."
eBook: Common Pitfalls of Loyalty Program Design
Designing, planning, and executing a successful Customer Loyalty Program requires significant expertise. As you plot a course for your new or renovated Customer Loyalty Program, steer clear of the common pitfalls.